Simplon

Simplon is a high-end bicycle manufacturer with deep roots in Austria, where it has cultivated a reputation for quality and precision engineering. The company's history is built on a foundation of passion for cycling and a commitment to creating superior bikes that stand the test of time. From its inception, Simplon has focused on the premium segment of the market, dedicating its efforts to producing bicycles that deliver exceptional performance, whether on alpine passes or in the urban jungle. This long-standing tradition of Austrian craftsmanship is a core part of the brand's identity, signaling a departure from mass-produced, off-the-peg bicycles and a focus on quality over quantity. Every bike is a testament to this heritage, designed for discerning riders who seek more than just a mode of transportation, but a finely crafted piece of sporting equipment built for special moments and unforgettable journeys.

The central goal of Simplon is to provide every cyclist with a bike that is perfectly suited to them and their unique adventures. The company's philosophy extends beyond mere technical specifications; it's about delivering an unparalleled riding experience characterized by freedom, lightness, and a feeling of being completely present in the moment. Simplon believes that a bike is a tool for creating memories, not just a collection of components. This is why they emphasize that "it's not just about technology, it's about what you do with it." Their mission is to manufacture bikes with such passion and precision that each pedal stroke feels different, transforming a daily commute or a weekend ride into a stress-free, joyful experience. This rider-centric approach ensures that the ultimate aim is always the quality of the ride and the personal fulfillment it brings.

Simplon's most significant unique selling point is its advanced online configurator, which allows customers to design their dream bike from the ground up. This bespoke service ensures that riders do not have to settle for a standard model, but can instead select components, features, and ergonomics that perfectly match their needs, making each bike a truly individual creation. Another key differentiator is the company's relentless pursuit of innovation and integration of cutting-edge technology. This is evident in their adoption of advanced systems like the virtually maintenance-free Pinion Motor Gearbox Unit (MGU) and the lightweight TQ HPR60 Light Assist motor, which provide a natural and quiet riding feel. By combining these technological advancements with a diverse product line that spans from road and gravel bikes to powerful E-MTBs and versatile SUV e-bikes, Simplon solidifies its position as a leader in the high-performance, custom-built bicycle market.